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Celebrating Oktoberfest with Chef Claire Robinson at Zum Schneider in NYC

Claire Robinson and Sylvester Schneider

Sylvester Schneider, owner of Zum Schneider in NYC's lower east side teaches chef Claire Robinson the traditional German dances often seen at Oktoberfest.

We’re bringing the Oktoberfest experts to you… 

Oktoberfest is a special time of year. It’s more than just plenty of brats, knacks and biers to go around, it’s the celebration of friends and family.

In our latest episode of our new video series, How to MEAT, chef Claire Robinson chats with NYC’s resident Oktoberfest expert Sylvester Schneider, owner of Zum Schneider in the lower east side, to find out just what makes Oktoberfest so special and how Zum Schneider celebrates in NYC (using Gold Medal S&W products, of course.)

Ready to take a bite out of Oktoberfest? We know nothing honors the tradition of Germany’s meat meisters like an authentic Oktoberfest celebration. So, we’re bringing Oktoberfest to you. Create Oktoberfest Dahoam (at home) with four styles of classic German sausages and enough mustard and sauerkraut to complement them.

The Oktoberfest Gift Pack ($43.99) includes:

Each Bavarian Box ($41.99) includes:

Bring Oktoberfest home before it’s gone and check out our website for our latest recipes, blogs and store information.

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COVID-19 UPDATE: Due to increased order volume and a decreased workforce, online orders have backed up. If your order MUST be shipped on the next available shipdate (Mon-Wed) please choose OVERNIGHT shipping to prioritize. All 2nd day and ground orders will go out as quickly as we can get to them. We appreciate your understanding, and hope you and your loved ones keep safe, healthy and well-fed.